virginia effectively tied. north carolina effectively tied. in every one. those states, greta, we believe we'll be able to increase the evangelical turnout from the 2008 baseline by an average of about 7%. and when that happens, there's going to be a lot of shocked faces in a lot of newsrooms all across america. >> greta: let me take ohio, for example. let's take one. 18 electoral college votes. you think you have enough -- there are enough evangelicals who have not been counted in this poll that are going to vote for -- that were going to vote for president obama, you think you can get to them to make the difference in that state, for instance? >> i do. the interesting thing about this, greta, here we are in the age of internet, you know, cable tv, smartphones, you know, tablets, and all this amazing technology, and where has all this technology taken us? it's taken us to an air war of mutual assured destruction where both sides are throwing hundreds of millions at each other, and it's basically coming to a draw. what's going to decide the outcome of this